What is AMP? What is the Importance of Site Speed?

It is extremely important to be online at all times and to be involved in the interaction process everywhere, in today’s world where digital technologies are developing seriously. The online world, which internet users visit via different electronic devices, also offers great convenience in mobile use. AMP offers the fastest page opening experience, especially for mobile device users.

AMP stands out as a coding method created by Google to improve the mobile use of all websites on the internet. Before describing and examining this method in detail, it is necessary to understand the share of the mobile density of websites in organic traffic. The fact that the specific existence of the internet has become mobile has also been reflected in the distribution in the number of visitors to websites.

What is AMP?
AMP ( Accelerated Mobile Pages ), Turkish name Accelerated Mobile Pages, is defined as a coding method that helps the mobile pages of websites to open faster, depending on the guidelines developed by Google. The main purpose of Accelerated Mobile Pages, which is among the coding studies done by Google, is expressed as improving the mobile user experience.

“What is AMP?” To express the question differently, mobile compatibility draws attention as the basic working principle of the related coding method. Websites that have problems with mobile users, as well as websites that continue to exist entirely on mobile infrastructure, are aware of the importance of mobile technology. Because it is very valuable for users who search on Google to have access to mobile versions in a short time.

One of the main reasons why internet users give up on the idea of ​​visiting websites is stated as the late opening of the relevant page. The use of Accelerated Mobile Pages eliminates delays in loading the mobile versions of websites, preventing users from navigating to different addresses. In summary, if you are visiting a website that has installed AMP, it is possible to access the data you want to access in a very short time.

So, how can you tell if AMP is used on the website you visit? Google uses the lightning bolt symbol to answer your question. If the website you click on benefits from the relevant technology, there is a lightning bolt symbol under the content you view or the images in the content. If the lightning symbol is not preferred, you are viewing the Accelerated Mobile Pages text. Thanks to these, you can be sure that you are opening one of the websites that provide quick access.

What Do AMP Pages Do?
Cache loading, which extends the opening time of websites, takes its place in the dusty pages of history with AMP software because the caches of websites that prefer to use Accelerated Mobile Pages are installed in Google. With the help of this method, websites whose cache is already loaded by Google are opened in a few seconds under all conditions. As the access speed of the user’s increases, the organic traffic of the sites is also positively affected.

How to Install AMP?
First of all, it should be reminded that it is recommended not to change the current version of your website while installing AMP. For internet users who prefer WordPress, it is quite easy to set up AMP. It will be enough to download the AMP plugin included in the package content of WordPress. When the process is completed, the pages containing the content on your site become compatible with Accelerated Mobile Pages.

After you download and install the plugin available in some reports to Google, AMP functionality is important in terms of winning. Because if you do not forward the notifications, the system does not allow the installation process to be completed. In the last step of the installation, you can share the web pages on which you have placed the AMP plugin with Google through Google Search Console. So what do you do if you are not using WordPress? You need to follow a slightly more arduous path.

AMP site at the Accelerated Mobile Pages HTML, Accelerated Mobile Pages JavaScript, and AMP cDNA fragments in situations where the use of special systems like WordPress represent areas that will be of separate coding work. In the first stage, the images, fonts, GIF files, and videos in the content scale of the website should be made compatible with AMP.